Pursettes panty See more ads for Pursettes: July 1972 (letter testimonial) - August 1973 (letter testimonial) - February 1974 (cartoon story) - September 1972 (letter testimonial) - August 1974 (letter testimonial) - 1975 (cartoon story) - undated "regular" ad Go to Saba ad, Are you in the know? (Kotex ads 1949, 1953), Ads for Teens See a 1965 ad for a Pursettes school educational kit - Pursettes Getting to Know Yourself booklet for girls - other teaching booklets: Growing Up and Liking It and How Shall I Tell My Daughter? The Pursettes tampon itself CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could? Some MUM site links: homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? | Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación. Pursettes menstrual tampon ad, 1974 Pursettes, a tampon (here) with a lubricated tip which was sold in the U.S.A in the 1960s through the 1980s, used cartoon advertising to appeal to a young audience (as did Saba in Denmark). The stories were similar. Typically one girl advises another to use Pursettes because of its lubrication and size. And of course the stories involved boys, sometimes showing that because this tampon is so small, a boy would not notice it even if he saw it. Frankly, I don't think a boy would have cared that much. But the ads kept girls on their toes - and fearful. Better not use the applicator brand! But that was a tough sell (as it is with menstrual cups), and the brand died out. This ad is from October 1974, about the same time as the Saba ad. See more ads for Pursettes: July 1972 (letter testimonial) - August 1973 (letter testimonial) - February 1974 (cartoon story) © 1998 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium without written permission of the author. Please report suspected violations to hfinley@mum.org