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The Museum
of Menstruation and Women's Health
Former museum–Future–Comic strip about a visit
to the museum
Tampon, napkin, menstruation & puberty ads on
this site
for teenage girls
Professor Joan Brumberg discusses
advertising directed at teenagers in her
book The Body
Project, which should be required
reading for everybody.
If a manufacturer can convince a teen to
use its pad or tampon, chances are good she
will continue to use that product throughout
her life. (The same applies to cigarettes
and many other products, which explains the
current effort in the U.S.A. to restrict
cigarette advertising to post adolescents,
who are less likely to be beginner smokers.)
The taboo nature of menstruation inhibits
many women from openly discussing and
comparing menstrual hygiene products, which
gives manufacturers the upper hand. Openness
is better. It's interesting that in most of
the ads shown here, girls DO consult with
each other, and choose the product
advertised.
Boys figure heavily
in this teen advertising. The right
product gets the guy! And how humiliating if
he discovers she is menstruating!
See famous woman, some under twenty, in
menstrual products advertising, and
facts-of-life booklets for girls. Read most of
the 1928 Kotex booklet Marjorie May's
Twelfth Birthday, and all of the Kotex
booklets (mid 1930s) Marjorie May's Twelfth
Birthday, Marjorie May Learns About
Life, and Facts About Menstruation that
every Woman should know.
(Historic ads below) See BOOKLETS companies made for
teenage girls & wome
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"Why was I born a Woman?" (U.S.A., Kotex pads, Sept. 1941)
She plays solitaire,
a card game.
Are you
in the know? (U.S.A.,
Kotex napkins, November 1945)
Features STUPOR-MAN,
a nerd à la 1945. A cruel ad. But funny. He
emerges in other Kotex ads.
Are you in the know? (U.S.A., Kotex napkins, Feb.
1946) With a micro-bio of genius illustrator Irving Nurick, Jewish hero of a
WASP series.
Are you in the know? (U.S.A., Kotex napkins, late
1940s-1950s?)
Are you in the know? (U.S.A., Kotex napkins, late
1940s-1950s?)
Are you in the know? GREAT
BOOKLET (U.S.A.,
Kotex napkins and belts, 1956)
Are you in the know? (U.S.A., Kotex napkins and belts,
1950s)
Are you in
the know? (U.S.A.,
Kotex napkins, October 1953) Compares typical Are
you in the know? WASP characters with the
most beautiful face in Britain for 2012,
Florence Colgate's. It's a match.
Carefree (Germany,
Johnson & Johnson, 1983 & 1989) two ads
for preteens and young teens
Carefree (Germany, Johnson & Johnson,
1990)
Carefree (Germany, Johnson & Johnson,
1989, 1990)
Carefree (U.S.A., Personal Products, about
1990) colored pantiliners
Freedom (Germany, Kimberly-Clark, maker of
Kotex, 1990)
Kotex (U.S.A., 1992)
Kotex (U.S.A., 1920s) features skaters
Kotex (U.S.A., 1960) features skaters
o.b. (Germany, 1978 and 1981, a tampon
made in Germany by Dr. Carl Hahn GmbH, and from
1974, in America, by Johnson & Johnson)
Pursettes (an American lubricated
tampon no longer produced, July 1972)
Pursettes (U.S.A., September 1972)
Pursettes (U.S.A., August 1973)
Pursettes (U.S.A., February 1974). With an
answer to Why did Pursettes fail?
Pursettes (U.S.A., May 1974)
"I thought my slinky
new dress wouldn't make it."
Pursettes (U.S.A., August 1974)
Saba (Denmark, Billed Bladet magazine,
about 1975)
San-Nap-Pak (U.S.A., menstrual pads,
obsolete, July 1945)
Tampax U.S.A., "Are you sure I'll still
be a virgin?" (U.S.A., 1990)
Vania Girl's (France, panty pad and tampon,
1991)
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