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HOMEPAGE
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Assure
panty liners ads,
1983-85, U.S.A.
Personal Products Company
Companies made smaller pads
generally after the almost-death
of menstrual pad belts in
the 1970s. They aimed them at
women who wanted to protect their
underpants from vaginal secretions
not necessarily menstrual. And the
new size encouraged customers to
wear them more often since they
were more comfortable than the bulky old ones.
These Assure ads emphasize the
almost-invisibility, invisibility
having been important to women
probably for centuries (20th
century examples)
and a big selling point of tampons,
sponges
and cups.
A Dutch
o.B. ad discusses
invisibility - "unnoticeable
protection" - while mistranslating
o.B. (scroll halfway down the
text)!
I
thank the donor!
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Below: An
ad on the reverse of this
unidentified newspaper page is dated
1985.
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Below: Ad
dated 1984 in unknown magazine.
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© 2012 Harry Finley. It is illegal to
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