German Camelia ad (1920s) - German Camelia ad right before World War ll - German Camelia ad touting disposal bag(1990s)
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Ad for Camelia menstrual pads, Germany, 1990,
Girl! magazine

This is a far cry from the early Camelia ads (here), which promoted one of Germany's first disposable pads: from a nurse-nun wagging her finger to a woman's behind. But those first ads did contain the flower of a famous prostitute, the camellia.

Many ads, like this one, picture a woman's rear to demonstrate that the pad doesn't show, at least on the model. And the pants are white to assure women they too can use the pad without blood leaking through. See another ad featuring the back of a woman's pants.

Compare this to two previous Camelia ads (from the 1920s, bottom of page; from the 1930s), and to a French Modess ad (probably also from the 1970s); times certainly have changed!

My translation:

New! Comfortable in a completely new way: The astounding Bodyform Pad from Camelia.

New. Gently bowed. Conforms closely [to the body]

New. Narrow in the middle. Sits perfectly.

The new Camelia Bodyform . Comfortable in a completely new way.

Try it free! Simply fill out and send to [address]

German Camelia ad (1920s) - German Camelia ad right before World War ll - German Camelia ad touting disposal bag (1990s)

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