More from Modess: 1927
Gilbreth report
to Johnson & Johnson about Modess -
newspaper ads 1927-28
- "Silent Purchase"
ad, June 1928 - ad, 1928
- "Modernizing Mother" ads: #1, February
1929 ("Mother . . .
don't be quaint"); #3 April 1929 ("Don't weaken, Mother");
#5, June 1929 ("Never
mind, Mother, you'll learn") - ad about concealing
pad, 1930 - ad
compared with Kotex ad, 1931 - ad, 1931 - wrapped Modess pad
for dispenser, 1930s? - Ad, U.K., 1936 - True or False? ad
in The American Girl magazine, January 1947
- actress Carol
Lynley in "How shall I tell my
daughter?" booklet ad (1955) - Australian ad,
1957 - ad (1956)
with "Modess . . . . because" ad
incorporated into it - ad for "Growing Up
and Liking It" booklet (1963, Modess) - - Modess . . . . because
ads (many dates) - French
ad, 1970s? - ad,
French, 1972, photo by David Hamilton - Personal Digest
leaflets (7), 1966-67: describe Modess
products - How Modess
Sanitary Napkins Began: excerpts
from"A Company That Cares: One Hundred Year
Illustrated History of Johnson and Johnson"
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MUSEUM OF MENSTRUATION AND WOMEN'S
HEALTH
Modess menstrual
compact napkin (pad) ad, July 1930,
U.S.A.
"Vacation Special"
Delineator magazine
Contrast
this ad with the friendlier,
informal Kotex
one from the exact
same month!
The frosty,
isolated rich ladies in
Modess advertising - see the famous
Modess
.... because ads - seemed too good for
menstruation. Not so
the chatty but still rich ladies who
used Kotex.
(Oh, sure, both brands had each
others' characteristics through the
years but I've got to come up with something
on a Sunday afternoon.)
More glamorous
Modess, more relaxed
Kotex.
I thank
the donor!
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Below:
The black-and-white ad measures 10
1/8 x 13 3/4" (25.7 x 34.9 cm)
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More Modess: wrapped Modess pad
for dispenser, 1930s? - Ad, U.K., 1936 -
True or False? ad
in The American Girl magazine, January 1947
-
actress Carol Lynley
in "How shall I tell my daughter?" booklet
ad (1955)
"Silent Purchase"
ad, June 1928
Many more pad ads
Tampon directory
- Panties directory
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