More from Modess: 1927
Gilbreth report
to Johnson & Johnson about Modess -
newspaper ads 1927-28
- "Silent Purchase"
ad, June 1928 - ad, 1928
- "Modernizing Mother" ads: #1, February
1929 ("Mother . . .
don't be quaint"); #3 April 1929 ("Don't weaken, Mother");
#5, June 1929 ("Never
mind, Mother, you'll learn") - ad about concealing
pad, 1930 - ad
compared with Kotex ad, 1931 - ad, 1931 - wrapped Modess pad
for dispenser, 1930s? - Ad, U.K., 1936 - True or False? ad
in The American Girl magazine, January 1947
- actress Carol
Lynley in "How shall I tell my
daughter?" booklet ad (1955) - Australian ad,
1957 - ad (1956)
with "Modess . . . . because" ad
incorporated into it - ad for "Growing Up
and Liking It" booklet (1963, Modess) - - Modess . . . . because
ads (many dates) - French
ad, 1970s? - ad,
French, 1972, photo by David Hamilton - Personal Digest
leaflets (7), 1966-67: describe Modess
products - How Modess
Sanitary Napkins Began: excerpts
from"A Company That Cares: One Hundred Year
Illustrated History of Johnson and Johnson"
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MUSEUM OF MENSTRUATION AND WOMEN'S
HEALTH
Modess menstrual
napkin (pad) ad, June 1935, U.S.A.
Ladies' Home Journal
PANIC!
The woman's face
draws you in just as a face - this
one pitiful - does in a Lysol
ad from the year before. And
this man has had it with his stressed-out,
Lysol-free wife, who
apparently smells bad.
Besides Kotex and Modess, this era
featured several other brands of
menstrual pads including FemoNap.
Never heard of it? Neither had I.
I
thank the donor!
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Below: From
June, 1935, Ladies' Home Journal
Look closely: under PANIC
you see the
ad on the back showing through.
I conveniently reproduced that
ad below the top one.
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Below:
The other side of the page.
Right smack in the middle of the
Great Depression this ad peddles
silver-plate spoons and knives and
forks in all their variations. It
reminds me of the men
in formal dress and gowned
ladies dancing for menstrual
pads in a magazine probably read
by women several social strata
lower.
The one
percent dancing while the others
stand in bread lines.
Hm, many of the one percent
lost everything in the Depression.
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More Modess: wrapped Modess pad
for dispenser, 1930s? - Ad, U.K., 1936 -
True or False? ad
in The American Girl magazine, January 1947
-
actress Carol Lynley
in "How shall I tell my daughter?" booklet
ad (1955)
"Silent Purchase"
ad, June 1928
Many more pad ads
Tampon directory
- Panties directory
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