See early tampoms Dale,
Wix and B-ettes and a bunch of other
earlier ones.
Ad Aug 1965 -
actress Susan Dey ad,
1970 - gymnast Mary Lou
Retton ad, 1986 - ad,
British, 1994 (the thong advantage)
See more Tampax items:
American ad from August
1965 - nudity in an ad: May 1992 (United
Kingdom) - a sign
advertising Tampax during World War II - the
original patent
- an instruction
sheet from the 1930s
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
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Playtex Sport menstrual
tampon, 2006 (?), U.S.A.
Box, front & back
By popular request - actually, a
woman e-mailed and asked to see what
this tampon was like - I present this
Playtex tampon.
I have two complaints. The plastic
applicator is one; I thought we were
beyond plastic after plastic
applicators covered beaches and didn't
deteriorate in a short time, like
cardboard. The second is the implicit
claim that this is somehow especially
appropriate for sports (Tampax also
makes a "sport" tampon but my CVS and
Shoppers Food Warehouse didn't have
it). You mean the other tampons drop
out or leak when playing sports? You
mean when Tampax claimed in early
ads that women could play sports
with its tampons the company lied? You
mean in the over half century of
tampons the companies have just
figured out how to enable women to
play sports while using a tampon?
Like, wow! What else are they
telling us that isn't true?
And why are the women (or is that
one woman?) wearing dresses? Wouldn't
an unambiguous image be shorts or a bathing suit?
But I'm just a guy. The woman who
e-mailed me said her girlfriend
thought this tampon was great, so
there you go. The e-mailer herself has
had a hysterectomy so this is sheer
curiosity on her part; why buy a box
of tampons when you don't need them?
I do like the red on the box and
instructions, that dreaded - at least
formerly - color American menstrual
products manufacturers once thought so
inappropriate for using on menstrual
products (but see an exception).
As I said on a Canadian radio business
program, it would be like making the
wrapping for toilet paper brown and
yellow rather than with white puffy
clouds, etc.
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Below:
No, the back of the box is not bigger
than the front. I enlarged it to make
the text readable.
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© 2007 Harry Finley. It is
illegal to reproduce or
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