See more ads for teenagers. See a Polish ad for Libresse and a Dutch bus-stop ad, 2006 - See a very early Tampax. Booklets menstrual hygiene companies made for girls, women and teachers - patent medicine - a list of books and articles about menstruation - videos HOMEPAGE CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could? Some MUM site links: HOMEPAGE | MUM address & What does MUM mean? | Email the museum | Privacy on this site | Who runs this museum?? | Amazing women! | Art of menstruation (and awesome ancient art of menstruation) | Artists (non-menstrual) | Asbestos | Belts | Bidets | Birth control and religion | Birth control drugs, old | Birth control douche & sponges | Founder bio | Bly, Nellie | MUM board | Books: menstruation & menopause (& reviews) | Cats | Company booklets for girls (mostly) directory | Contraception and religion | Contraceptive drugs, old | Contraceptive douche & sponges | Costumes | Menstrual cups | Cup usage | Dispensers | Douches, pain, sprays | Essay directory | Examination, gynecological (pelvic) (short history) | Extraction | Facts-of-life booklets for girls | Famous women in menstrual hygiene ads | FAQ | Feminine napkin, towel, pad directory | Founder/director biography | Gynecological topics by Dr. Soucasaux | Humor | Huts | Links | Masturbation | Media coverage of MUM | Menarche booklets for girls and parents | Miscellaneous | Museum future | Norwegian menstruation exhibit | Odor | Olor | Pad, towel, napkin directory | Patent medicine | Poetry directory | Products, some current | Puberty booklets for girls and parents| Religion | Religión y menstruación | Your remedies for menstrual discomfort | Menstrual products safety | Sanitary napkin, towel, pad directory | Seguridad de productos para la menstruación | Science | Shame | Slapping, menstrual | Sponges | Synchrony | Tampon directory | Early tampons | Teen ads directory | Tour of the former museum (video) | Towel, pad, sanitary napkin directory | Underpants & panties directory | Videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | Washable pads | Read 10 years (1996-2006) of articles and Letters to Your MUM on this site. Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.   The Museum of Menstruation and Women's Health Geen uitweg. (No exit.) Ad for Always Ultra menstrual pads, The Netherlands 1997 Viva magazine Is that her shadow the isolated woman is sitting on - or leaking menstrual blood, which is what the ad below is about? Leaking visible menstrual blood would make most women want to be on a desert island. Let's get fussy: if it were her shadow from the sun at left then there would be shadow on the right side of the sand and her right side would be shaded. Listen to your MUM! This is the only ad I've seen showing what most women fear. The Dutch have produced other ads showing menstrual blood - and in red, not the blue in an earlier Dutch ad - in pads, just not flowing unchecked into a woman's environment. In Sartre's play No Exit (Huis Clos) three dead people are punished by being locked forever in a room together in the afterlife. For our character, menstruation takes the place of the other two. But - Yippee! - Always Ultra will spring her from this hell! Sure, OK, since you insist, take a look at the ad, below: a more boring explanation is that Always Ultra does not allow blood to exit into her panties. No exit. Satisfied? Margot van Mulken kindly sent me this ad, one of scores, along with many photocopies, as part of her research for her article "De verpakking van maandverband: De ontwikkeling van retoriek in tijdschriftadvertenties" (The Packaging of of Menstrual Pads: The Development of Rhetoric in Magazine Advertising) in Tidschift voor Genderstudies (Journal of Gender Studies), 2005-1. See another one she sent me, from 1998. Below: The page measures 8 1/2 x 10 3/4" (21.6 x 27.3 cm). My translation, below: No exit. ultra thin. Dri-weave top layer. ultra absorbing center. wings for extra protection. Let's keep this simple. Always ultra works really well. 1. Dri-weave pulls the fluid inside. 2. The ultra absorbing center absorbs everything possible. That produces a clean and dry feeling. 3. You can also get it with wings for extra protection. It's ultra improbable that the Always Ultra napkin will leak. As improbable as that you'll wind up on a desert island with the boy of your dreams. See a Polish ad for Libresse, a Dutch Libresse bus-stop ad and some ads for teenagers. © 2014 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium without written permission of the author. Please report suspected violations to hfinley@mum.org