Read the company's much
longer booklet explaining menstruation to girls
the year before (1972) and the booklet for
mothers from 1973.
More Modess booklets for girls: Growing Up and
Liking It (complete booklets: 1944, 1949, 1957, 1963,
1964, 1970, 1976, 1991 The Personal Products
Company, U.S.A.) (many covers, 1944-1978)
Nancy's Biggest Day at Camp (complete
booklet, 1941)
Sally and Mary and Kate Wondered . . . (complete booklet, cover,
1956)
Essence of Womanhood (complete
booklet, 1959)
Strictly Feminine (complete
booklet with an actual letter from a mother to her daughter's doctor
- 1969)
Booklets for girls' mothers: How shall I tell
my daughter? [How Shall I Tell My Daughter?
in the 1954 edition & Daughter
in 1969] (complete booklets, 1954, 1963,
1968, 1969, 1973, 1981, Personal Products
Co.) See covers of Modess booklets. Excerpt about how to fasten a pad to a belt and about
sanitary panties & a funny story from the 1969 booklet.
Many puberty educational booklets for girls
from other companies & organizations, U.S.A. and other countries
Wrapped Modess pad for dispenser (1930s?)
- Modess ad, U.K., 1936 - True
or False? Modess ad in The American Girl magazine, January 1947
Panties: Modess "Sanitary
Shield" (two-band pad holder in crotch; 1970s; U.S.A.)
Modess "Panti-kini" (two-band holder
to hold pad in crotch; 1960s-1970s, U.S.A.)
Many more women's underpants
See also Ads for Teens
"A Teaching Guide for Menstrual
Hygiene" (cover, 1962, Personal Products
Corp., U.S.A.)
"A Teacher's Guide to Feminine Hygiene"
(cover, 1973, Personal Products Corp.,
U.S.A.)
"Educational Material on Menstruation furnished
by the makers of Tampax" (1966) U.S.A.
Folder with huge number of information sheets, etc.
"Educational Portfolio on Menstrual Hygiene"
(1968) U.S.A. Teacher's
kit for Modess sanitary napkins, menstrual tampons
and panties (mostly complete)
"From Fiction to Fact: a teaching guide about
puberty, menstruation and the human reproductive system" (complete 1966, 1986, Tambrands, U.S.A. The 1966 version is part of the
huge "Educational Material on Menstruation furnished
by the makers of Tampax," 1966)
"Teacher's kit" (complete,
early 1950s, Personal Products Corp., U.S.A.)
How shall I tell my daughter? [Daughter
in the 1969 edition] (complete booklets, 1963,
1969, Personal Products Co.) See covers
of Modess booklets. Excerpt about how to
fasten a pad to a belt and about sanitary panties & a funny story from
the 1969 booklet.
Modess (Johnson & Johnson, U.S.A.):
1927 Gilbreth report to Johnson & Johnson
about Modess - newspaper ads 1927-28 - "Silent Purchase" ad, June 1928 - ad, 1928 - ad, April 1929 ("Don't
weaken, Mother") - ad, June 1929 ("Never
mind, Mother, you'll learn") - ad about
concealing pad, 1930 - ad compared with Kotex
ad, 1931 - ad, 1931 - wrapped
Modess pad for dispenser, 1930s? - Ad, U.K.,
1936 - True or False? ad in The American Girl
magazine, January 1947 - Australian ad, 1957
- ad (1956) with "Modess . . . . because"
ad incorporated into it - ad for "Growing
Up and Liking It" booklet (1963, Modess) - actress Carol
Lynley in "How shall I tell my daughter?" booklet ad (1955)
- Modess . . . . because ads (many dates) - French ad, 1970s? - ad,
French, 1972, photo by David Hamilton - Personal Digest
leaflets (6), 1966-67: describe Modess products - How
Modess Sanitary Napkins Began: excerpts from"A Company That Cares:
One Hundred Year Illustrated History of Johnson and Johnson"
Booklets menstrual hygiene companies made
for girls, women and teachers - patent medicine
- a list of books and articles about menstruation
- videos
 
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Boys: Have you ever wondered what happens when
girls grow up?
(pamphlet, 1973, Personal Products Co., U.S.A., maker of Modess pads & Meds tampons),
menstruation education pamphlet. (Boys, girls, Modess,
educational, pregnancy, puberty, sanitary napkin,
tampon, pad, belts, menstruation, teen, teenager,
menstrual, period, cycle)
As far as I know this is one of the earlier books menstrual product
companies made for boys, not their natural customers and not contributors
to their profits. It might have been a public relations gesture that would
also familiarize boys with girls' bodies in a non-giggling, non-sexual way.
I think it might have bored them.
Did the company show this in its badly reproduced diagrams? Did it say,
"Oh, what the heck, they won't pay attention anyway."?
They could have made the kids more alert had they realized the promise
of the title and shown the little devils what they were really interested
in, breasts and hips and pubic hair and vulvas.
The text doesn't even mention the blood component of the "menstrual
flow," the term often used here. Readers would believe that the flow
consists of "tissue." I guess the subject was too delicate and
might upset the tykes. But isn't being clear the point of education?
The pamphlet tiptoed around the subject it was supposed to explain.
I thank the donor!
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Below: Cover. Pages are not
numbered.
Each page - the pages are glossy - measures 7 x 5 1/2" (17.7 x 13.8
cm).
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NEXT | front cover 1 2 3
4 5 6
Wrapped Modess pad for dispenser (1930s?) - Modess
ad, U.K., 1936 - True or
False? Modess ad in The American Girl magazine, January 1947
Growing Up and Liking It (complete booklets:
1944, 1949, 1957, 1963, 1964,
1970, 1972, 1976, 1991 The Personal Products
Company, U.S.A.) (many covers, 1944-1978)
How shall I tell my daughter? [Daughter in
the 1969 edition] (complete booklets, 1963,
1969, Personal Products Co.) See covers
of Modess booklets. Excerpt about how to
fasten a pad to a belt and about sanitary panties & a funny story from
the 1969 booklet.
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