Mimosept mini (Denmark) ad,
1970s? - Germany, Mimosept Komfort, 1970s - Denmark,
Mimosept Mini, 1972
Stayfree pads: German, 1976, 1977,
diagrams showing blood flow & panties
 
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Evax menstrual pads
Magazine ad, Chile, 1972
history, sanitary napkin, pad, women, menstruation, cycle, period
Using Google translator - I don't read Spanish - the text made me laugh too much to put its results below. But I did
put the hard-to-read Spanish text of the ad
below.
It seems to emphasize common points in many menstrual products ads:
low cost, no leaking, comfort - you can ride a bicycle while wearing one
just as women can play sports with Tampax (or other)
tampons.
As a matter of fact, I think Tampax might
have somehow been associated with the company but I'm not sure how.
The name Evax probably comes from "Eva"
- the original woman according to one source - with the "x"
possibly coming from Tampax.
But the name reminds this American of "evacuation"
in an alimentary sense, if you get my drift. I don't think the name would
work in the U.S.A.
Note the flowers that surround the packages
at bottom right. Flowers have been associated with menstruation (just one
example) and its products for a long time, even
the word itself. Not only are they
assumed to be somehow connected with women, manufacturers seem to faintly
suggest they counteract the odor of menstruation.
The donor of the scan wrote that the ad comes from 1972, which places
it in the transition from belts holding pads to
adhesive pads. As far as I can read, the text
doesn't say, but I suspect it's the older pad held with a belt since roughly
contemporary ads trumpet the new stick-in-panties
feature.
I thank the donor in Chile, who scanned the ad! She
also dated the ad.
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Below: I've transcribed the text under
the ad.
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Below: The donated scanned text
is hard to read so I've included it below (as best I could) with a prettified
Google translation for the first line. I got
the gist of the rest but the Google translation
turned out so silly that I'll leave it to you
Spanish-readers to translate.
Gist: Evax doesn't leak, it's got a discreet
deodorant, the V shape is great for shorts and pants, it's cheap, and if
you think it's like other pads, oh, boy, you're
wrong. I added the "oh, boy" for effect.
I'd make a good ad man, huh?
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Con evax, todos los dias te iran sobre ruedas.
With Evax, every day you will go smoothly [on
wheels].
No te prives de mada, mujer.
Para que le vas a preocupar si Evax es impermeable?
Para que le vas a preocupar si Evax lleva un discreto pero poderoso
desodorante?
Para que le vas a preocupar si el nuevo Evax-Superadatable esta cortado
en "V" de modo que es discreto. incluso si te pones tus shorts
o pantalones ajustados?
Para que le vas a preocupar si el paquete de 10 Evax cuesta solo 29.
pesetas y el de Evax-Superadaptable solo 33. o sea. merios que los sistemas
anticuados que tenias que cortar y preparar tu misma y cambiarte mas a
menudo?
Si piensas que todos los sistemas de proyeccion higienica que venden
son iguales, esta perdida. Te estas perdiendo mucho, sin Evax.
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End | Mimosept mini (Denmark) ad, 1970s? - Germany, Mimosept Komfort,
1970s - Denmark, Mimosept Mini, 1972
Stayfree pads: German, 1976, 1977,
diagrams showing blood flow & panties
© 2011 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner
or medium without written permission of the author. Please report suspected
violations to hfinley@mum.org
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