See how a woman wore
a belt in a Dutch ad. See a classy 1920s ad for a belt
and the first ad (1891) MUM has for a belt.
See how women wore
a belt (and in a Swedish ad).
See a modern belt
for a washable pad
and a page from the 1946-47
Sears catalog showing a great variety.
More ads for
napkin belts: Sears,
1928 - modern
belts - modern washable
- Modess, 1960s
Actual belts in the museum
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates)
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MUSEUM OF MENSTRUATION AND WOMEN'S HEALTH
Ad for Mimosept
menstrual pads, 1970s, Denmark,
Billed Bladet magazine
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This ad sells a pad that finally
needed no belt
nor special
panties but adhered to the
bottom of the underpants with a sticky
strip. This, folks, was a great
advance. Stayfree
and New
Freedom were the first American
pads of this type.
Being a Scandinavian ad often means
being bolder than an American one;
you'd never see one like this in
America. The moral crusaders would be
declaring the end of civilization.
Disclosure:
Several years ago, when the museum was
in my house,
the Swedish mother company that made
this pad ran a profile of me in its
company magazine right next to one of
American astronaut Sally Ride! I was
flattered and sad to read of her death
in 2012. See a little history
of the company and its exhibit in a
museum in Norway.
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Below:
The ad ran across two pages of a
popular Danish magazine - the
magazine's name means Picture
Magazine. Each ripped page measures
about 9.75 x 12.75" (about 24.8 x 32.4
cm). The actual green is darker and
the page shows damage in spite of my
attempts to digitally eliminate
mottling, etc.
Click on each
page to see an enlargement.
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© 2007 Harry Finley. It is illegal to
reproduce or distribute any of the work on this
Web site in any manner or
medium without written permission of the author.
Please report suspected violations to hfinley@mum.org
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