Read a Personal Products booklet for older
                        girls from about this time, The Periodic Cycle
                        (1938). See similar
                          booklets on this site.
                      
                      See a Kotex ad
                        advertising a Marjorie May booklet. 
                        See many more similar booklets.
                      See ads for
                        menarche-education booklets: Marjorie May's Twelfth
                          Birthday (Kotex, 1932), Tampax
                        tampons (1970, with Susan Dey), Personal Products
                        (1955, with Carol Lynley), and German o.b. tampons (lower
                        ad, 1981)
                      
                      And read Lynn Peril's series
                        about these and similar booklets!
                      Read the full text of the 1935 Canadian edition
                        of Marjorie May's Twelfth Birthday, probably
                        identical to the American edition.
                      
                      
                      More ads for teens (see also introductory page for
                        teenage advertising): Are
                          you in the know?
                          (Kotex napkins and Quest napkin powder, 1948,
                          U.S.A.), Are
                          you in the know?
                          (Kotex napkins and belts, 1949, U.S.A.)Are you in the know? (Kotex napkins, 1953, U.S.A.),
                        Are you in the know? (Kotex napkins and belts,
                          1964, U.S.A.), Freedom
                        (1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
                      See early tampons
                        and a list of tampon
                        on this site - at least the ones I've cataloged.
                      
                      
                      
                          
                          
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                      "What a trained nurse
                          wrote to her young sister,"  
                        black-and-white menstruation & puberty
                        booklet  
                        (probably late 1930s or early 1940s,  
                        The Personal Products Corp., U.S.A., maker of
                        Modess pads) 
                        pages 9-10
                      
                        
                          
                            
                              
                                Read a discussion
                                    of this booklet.
                                I don't understand why saying "A box
                                  of Modess, please" is any better than
                                  saying "A box of sanitary napkins,
                                  please," as far as embarrassment is
                                  concerned, as asserted on the
                                  left-hand page, below. Dr. Lillian
                                  Gilbreth discusses this in her 1927 report to
                                  Modess's parent company, Johnson &
                                  Johnson. (Kotex made the same claim in
                                  its early advertising campaign, but
                                  then started putting
                                    its boxes on the counter -
                                  self-service - avoiding all
                                  conversation.) The guy behind the
                                  counter might not know what women are
                                  asking for in the first week, but he
                                  will soon find out from his buddy in
                                  sporting goods.
                                See another ruse Modess offered for
                                  buying its pads, the "Silent Purchase."
                                Last pages
                               | 
                             
                          
                         
                      
                      
                        
                      
                      last pages - cover pages 1 2 3 4 5 6 7 8 - See similar booklets on
                        this site.  
                        Read a Personal Products booklet for older girls
                        from about this time, The
                          Periodic Cycle (1938).
                        
                      © 1999 Harry Finley. It is illegal to
                        reproduce or distribute any of the work  
                        on this Web site in any manner or medium without
                        written permission of  
                        the author. Please report suspected violations
                        to hfinley@mum.org
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