See the fax
tampon and the almost identical tampon Nunap
sold probably about the same time, both
probably made of Cellucotton, the component
of Kotex.
See other marketing devices: Ad-design contest for
menstrual products in the United Kingdom; "Your Image is Your
Fortune!," Modess sales-hints booklet
for stores, 1967 (U.S.A., donated by
Tambrands, 1997)
See early tampoms Wix
and Dale and a bunch of other
earlier ones.
See some Kotex items: First ad
(1921) - ad 1928 (Sears
and Roebuck catalog) - Lee Miller ads
(first real person in amenstrual hygiene ad,
1928) - Marjorie
May's Twelfth Birthday (booklet for
girls, 1928, Australian edition; there are
many links here to Kotex items) - Preparing for
Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in
Spanish showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
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B-ettes menstrual tampon (U.S.A., about
1939)
proposal to dealers: page
1
This folded, 4-page sheet (8" x
10", about 20.3 x 25.3 cm) lay in
the bottom of the display box,
under the two tampon boxes.
Only in this proposal meant for
druggists does the word "tampon"
appear - in other words, in
something not meant for customers'
eyes, just as red appears only
here, not on the items meant for
customers.
Procter & Gamble kindly
donated the box and contents as
part of a gift of scores of
menstrual products.
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Red decorates all
the pages of the proposal. This
first of four pages appears in
color (and small), as I want to
show the splashy advertising with
a color that almost disappeared
from menstrual product packaging,
but pops up often on products in
the early days of tampons.
The word in the red
at top left is "Important"; the
words at lower right are
"SEE INSIDE . . ." , and
both appear in different type
faces, which are themselves
different from those of the letter
head and the body of the letter.
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The letter head,
above, shows a different address
from the instructions.
The body of the letter, below
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© 2001 Harry Finley. It is illegal to
reproduce or
distribute any of the work on this Web site
in any
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of
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