See more German Carefree
ads.
More ads for teens (see also introductory page for
teenage advertising): Are
you in the know?
(Kotex napkins and Quest napkin powder,
1948, U.S.A.), Are you in the know? (Kotex napkins and belts,
1949, U.S.A.) Are
you in the know?
(Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts,
1964, U.S.A.), Freedom
(1990, Germany),
Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
See ads for
menarche-education booklets: Marjorie
May's Twelfth Birthday (Kotex, 1933), Tampax tampons (1970, with
Susan Dey), Personal
Products (1955, with Carol Lynley), and
German o.b. tampons
(lower ad, 1970s)
And read Lynn Peril's series
about these and similar booklets!
See more Kotex items: First ad (1921) -
ad 1928 (Sears and
Roebuck catalog) - Lee
Miller ads (first real person in
amenstrual hygiene ad, 1928) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - Preparing
for Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in Spanish
showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Below:
The black-and-white page
measures 8 1/2 x 11" (21.6 x
27.9 cm)
and faces a very
different looking page
although part of the same ad.
There's a
reason for this!
Read my translation below the
ad.
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My
translation:
INTIMATE HYGIENE
WITHOUT TABOOS.
Freshness, health and a
positive feeling about their
body - woman who are conscious
of their femininity project
this. The intimate region of
the woman is something
completely personal. No
reason, then, to make this
area taboo. A woman who knows
her body, and consciously
experiences and observes it,
understands its signals and
feels what's right for it.
Whether consciously or
intuitively - with intimate
hygiene a woman supports the
resistance of her body and
greatly contributes to her
health. Showers, baths and
creams are part of the daily
care of the body. Why should
the intimate region be
excluded? Many things can
happen in this area because
it's richly endowed with oil,
sweat and odor glands. And
like everywhere on the skin
bacteria live in this area -
these natural bacteria must be
protected in order to avoid
infections.
SIGNALS OF THE BODY
The human body is a wonder of
nature. If one pays attention
to the signals of the body a
woman can learn much about her
health. The intimate zone is
especially subject to constant
change. One recognizes it in
the secretions of this region.
They can be healthy reactions
of the body but also an
indication of illness.
FROM GIRL TO WOMAN
In adolescence many girls,
even before the first period,
get a so-called white
discharge. It arises from the
still unbalanced production of
hormones that are responsible
for the development of the sex
organs. Of course this
discharge is completely new
for young girls and sometimes
felt as unpleasant and
bothersome. But there's no
reason for unease: it's a
completely normal reaction and
a sign of becoming an adult.
Here
Carefree panty pads
are a good aid for the daily
hygiene because they're ideal
for normal and heavy
discharges. Carefree
Light is new, and
allows air to circulate
through a pad that lacks a
plastic layer. Carefree
Light is suitable for
a light discharge or for skin
secretions as in sweat during
sports.
THE CYCLE - NOT ONLY A MOOD
BAROMETER
After menstruation initially
begins the body's reactions
give information about which
phase of the cycle a woman is
in. The glands of the uterine
lining secrete a clear, thin
fluid. After ovulation the
fluid becomes thicker, white
as milk and viscous.
Many women find this
secretion bothersome. Carefree
or Carefree
Light suffice for
complete daily hygiene.
In the time of a girl's
physical development before
menstruation appears Carefree
panty pads protect against an
unexpected first menstruation
and a sometimes continued
white discharge. The
birth-control pill can cause
breakthrough bleeding. Carefree
panty pads protect reliably in
this case.
Changes in color and odor of
the discharges are an
indication that something is
not right. For example, a
fungus or other infection
could be the cause. In these
cases you should see a doctor.
SYSTEMATIC CARE
Protective care prevents
infections in the genitals. Carefree
panty pads keep the
intimate region dry and clean.
Carefree
Light - the new
porous panty pads without a
plastic layer allow a woman
with a light discharge to feel
confidant and well groomed
every day. Wash the genitals
with with much lukewarm water
and a lotion, for example Carefree
Intimate Region
lotion, which is designed for
the skin in this region of the
body.
One can keep fresh underway,
at work or traveling with
gentle Carefree
Intimate Tissues. The
soft moist pads are handy,
discreet and hygienic
packaged; they're the ideal
care for out and about. Carefree
makes intimate hygiene really
simple.
See the translated left-hand
facing page.
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Gentle
Reader,
please note that Carefree waits
until almost halfway through the
ad before springing its trap!
The wissenschaftliche Maske
- the scientific disguise -
drops in the attack of
brand-name pads, wipes and
lotions! Exciting, huh? It might
have fooled you until this
point. That was the point.
But early on one thing
would have given away the trick
to an attentive reader: in the
upper right corner lies the word
ANZEIGE:
ADVERTISEMENT.
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© 2014 Harry Finley. It is illegal
to reproduce or distribute any of the
work on this Web site in any manner or
medium without written permission of
the author. Please report suspected
violations to hfinley@mum.org
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