Simplicity Freedom ads (British): September 1990 - May 1991 - October 1991 - box of Freedom tampons
(German): 1991
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
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Ad for Freedom
menstrual tampons and panty pads,
France, 1990 (Kotex)
People often find menstrual topics
funny, probably because they are
difficult to talk about. Little
advertising about menstruation is
humorous, however, especially in the
U.S.A.
The British and French ads here show
a playfulness, but based on the desire
to conceal what the products really
are. Interestingly enough,
Kimberly-Clark produces these
products, the American company which
makes Kotex in its native land. The
company apparently felt that the less
prudish British and French could
accept the bright colors and humor
more than Americans could.
And look at the money shot of her
derrière, all in white - which
is the point of the ad.
This is also the same brand
that shows nude women in German
advertising. Kimberly-Clark wouldn't
dare do that in America, especially
for girls!
This ad is from October 1990.
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Simplicity Freedom ads (British): September 1990 - May 1991 - October 1991 -
box of Freedom
tampons (German): 1991
© 1998 Harry Finley. It is illegal to
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