People often find menstrual topics
funny, probably because they are
difficult to talk about. Liitle
advertising about menstruation is
humorous, however, especially in the
U.S.A.
The British and French ads here
show a playfulness, but based on the
desire to conceal what the products
really are. Interestingly enough,
Kimberly-Clark produces these
products, the American company which
makes Kotex in its native land. The
company apparently felt that the
less prudish British and French
could accept the bright colors and
humor more than Americans could.
This is also the same brand
that shows nude women in German
advertising. Kimberly-Clark wouldn't
dare do that in America, especially
for girls!
This ad, the second of three ads
from the same advertising campaign,
is from the May 1991 issue of the
British edition of Marie Claire
magazine. The words at right are
the small words in the ad.
These are
large files - I wanted the
writing to be readable - and
download slowly!
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