Compare the "Silent Purchase" Modess ad (June 1928), the American "Modess . . . . because" ads, a Modess ad from 1931, the French Modess, and the German "Freedom" (Kimberly-Clark) for teens.
See a mostly complete list of pad ads (and tampon ads) and underpants & panties on this site.
See a prototype of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears and Roebuck catalog) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - 1920s booklet in Spanish showing disposal method - box from about 1969 - Preparing for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
Ads for the Kotex stick tampon (U.S.A., 1970s) - a Japanese stick tampon from the 1970s.
Early commercial tampons - Rely tampon - Meds tampon (Modess)
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

 

Kotex menstrual pad ad, U.S.A., 1950
Unknown publication

In the waning years of American painted and drawn advertising Kotex published a series of ads by popular illustrator Tom Hall (1908-1965 according to a Web site). One is below, another is here. (Speaking of waning, more than one tampon advertised itself for the "waning days" of the period.) Contemporary illustrator Jon Whitcomb was another Kotex illustrator.

Happy and lively, these folks square dance, showing that Kotex stays in place during twists and turns. At least that's what the company wanted.

Pad developers aimed for pads that would not rope - twist like the dancers' intertwined arms - during the hours women wore them. A tough goal.

In the 50s women usually wore special belts that hitched the pad in place or special panties with a variety of clasping methods to keep the pad in place.

See an old fashioned belt and pad and a current one in the former museum.

And Kotex published booklets for girls called Very Personally Yours, just like the big words at right.

See more Kotex and other booklets.

Below: The full-page ad measures 10.5 x 14" (about 27 x 35.5 cm).
My wet basement produced the stain at the right margin. I've since
moved the vast majority of the approximately 5000 archives off site.

 
Below: Click to see Kotex promoting the same concern 23 years earlier.
And See a Modess ad from 1931, the French Modess, and the German "Freedom" (Kimberly-Clark) for teens.
 

See a Modess ad from 1931, the French Modess, and the German "Freedom" (Kimberly-Clark) for teens.
See a mostly complete list of pad ads (and tampon ads) and underpants & panties on this site.

© 2015 Harry Finley. It is illegal to reproduce or distribute work on this Web site in
any manner or medium without written permission of the author. Please report
suspected violations to hfinley@mum.org