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Pursettes menstrual tampon ad, February 1974,
U.S.A.
'Teen magazine
Why did Pursettes fail?
At least one tampon before Pursettes
had a lubricated tip, Dale. Why
weren't there more? Wouldn't the
lubrication make it easier to insert
the tampon into a somewhat dry vagina?
A reader sends her explanation:
Harry,
I can offer a theory on why
Pursettes tampons got discontinued.
Although the notion of a lubricated
tampon is nice, the reality is that
they didn't work so well. This was
the first kind of tampon I ever
tried (in the early 1980s). The
lubricant, which was dried upon the
tampon, acted more like a glue and
made insertion terribly difficult
unless one was bleeding very
heavily. A tampon with nothing on it
(such as OB)
slides in far more easily than one
which glues itself to the outside of
the body upon contact. I ended up
using KY jelly to get these things
in and then switching to Kotex tampons
on my next cycle.
****
Pursettes often used such cartoons
for its ads (here
and here)
but also all-word testimonials,
some of which defy belief.
Very large
file so you can read the writing.
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Below:
Pursettes crows that it can hold more
"fluid" than the leading tampon
(probably Tampax) a problem related to
the toxic shock outbreak about six
years later; Rely
tampon was at the center of
that. I wonder if Pursettes had a
problem with toxic shock. And, wow,
record players are so last
millennium!
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