See more German Carefree
ads.
More ads for teens (see also introductory page for
teenage advertising): Are
you in the know?
(Kotex napkins and Quest napkin powder,
1948, U.S.A.), Are you in the know? (Kotex napkins and belts,
1949, U.S.A.) Are
you in the know?
(Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts,
1964, U.S.A.), Freedom
(1990, Germany),
Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
See ads for
menarche-education booklets: Marjorie
May's Twelfth Birthday (Kotex, 1933), Tampax tampons (1970, with
Susan Dey), Personal
Products (1955, with Carol Lynley), and
German o.b. tampons
(lower ad, 1970s)
And read Lynn Peril's series
about these and similar booklets!
See more Kotex items: First ad (1921) -
ad 1928 (Sears and
Roebuck catalog) - Lee
Miller ads (first real person in
amenstrual hygiene ad, 1928) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - Preparing
for Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in Spanish
showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Museum of Menstruation and
Women's health
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Carefree 2-page ad for
menstrual panty liners
(Slipeinlagen), Germany,
Brigitte magazine, 1991
Carefree made interesting ads
for Germans, some verrry
interesting.
Our ad stands out because -
well, look at it,
below.
Yet again flowers and
menstruation star together.
Does the cup-like bloom right
next to the hidden woman's
cup, er, vagina, suggest
anything? Both produce odor
that attracts what's necessary
in the reproductive
department; both envelope;
both receive. Both fade.
..........................................
See more German Carefree
ads.
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Below:
Left-side page with my
staple in the right upper
corner, which cleverly
joins it to the facing
page, below.
My translation:
Carefree.
Feel fresh and clean.
The whole day.
Nature decides how
fresh a flower remains
during the day.
A woman decides
herself how fresh she
feels.
Carefree panty pads
and intimate wash
liquid and wipes.
For the well-groomed
woman. Every day.
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Below:
As you suspect, this is
the right-hand page and
faces the one above.
The typeface
in the above page changes
abruptly from a traditional
looking serif (those
decorative thingies at the
ends of the parts of the
individual letters) to the sanserif
headings - POOF! Those
thingies have disappeared on
the big letters! - below. Keeping
the same or similar
typefaces in print ties
things (not thingies)
together. The reader
unconsciously believes they
belong together.
The question is, Why
did the company want to
make the reader believe
the two pages didn't
belong together?
I think it's because the
right-hand page (below) looks
like a scientific
discussion of
Intimate Care Without Tabus
("Intimpflege ohne Tabus") due
to the solid text (made denser
by the sanserif heading
typeface), even though, if
readers notice, Anzeige ("ad")
appears at the top right. No
pictures, no color break up
the monotony. Monotony=serious=it
must be true. (See
an American example of long-windedness.)
The left-hand page
is clearly an ad. The
right-hand one is - hm,
maybe this is important.
SO, the reader might be
tricked into believing that
the people who write the
women's magazine Brigitte
are endorsing the
Carefree ad on the facing
page. The company name
Carefree doesn't appear until
halfway through the third
paragraph, Vom Mädchen zur
Frau ("From Girl to Woman"),
jolting the reader out of her
didactic stupor.
But another question is: Why
would anyone read something so
boring looking? Because
women are concerned
about odor
and cleanliness and comfort -
daintiness, that word
the American menstrual
products use
so often.
At bottom right I wrote
the number of pages in the
magazine ("of 238"). It was
an early project to see if
magazines hid menstrual
products ads in the back.
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© 2013 Harry Finley. It is
illegal to reproduce or
distribute any of the work
on this Web site in any
manner or medium without
written permission of the
author. Please report
suspected violations to hfinley@mum.org
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