See a 3-D
                              Dr White's ad, an ad contest for Dr
                            White's and wearing Dr White's with a thong.
                          More humor in advertising:
                            Simplicity Freedom ads (British): September 1990 - May 1991 - October 1991 -
                            Freedom Confetti (French): October 1990 - box of Freedom
                            tampons (German): 1991
                          
                          And here's a contest to make an
                            ad for Dr White's pads.
                          
                          
                          
                          
                          
                              
                              
                         | 
                        
                            
                            
                            
                          Dr White's menstrual towels (pads,
                            napkins) 
                            Ad with menstruating
                              man in women's underwear 
                            1985, United Kingdom
                          
                            
                              
                                
                                  
                                    I thank
                                          the frequent Dutch contributor
                                          for these scans!
                                   | 
                                 
                              
                             
                             
                            
                              
                                
                                  
                                    Below:
                                      The two-page ad from Company
                                      magazine.  
                                      The right-hand page lies below the
                                      top image.
                                   | 
                                 
                                
                                    
                                      | 
                                 
                                
                                  
                                    Below:
                                      "At the risk of sounding sexist .
                                      . . ." (first small-text line)
                                      prods me into conjuring this theory:
                                    
                                      In America and in most of the
                                        West women conceal their periods
                                        out of what, shame?
                                        This encourages them 
                                        to not openly complain since
                                        that would reveal their period.
                                        Do people like to hear others
                                        complain? No. 
                                        I wonder to what extent men have
                                        made menstruation shameful (if
                                        they indeed have)  
                                        so they
                                          wouldn't have to listen to
                                          women gripe about their
                                          periods? 
                                        Oh, that's just too wacky!  
                                        But one of the points of the Steinem
                                          essay is that men would
                                        not feel the same shame 
                                        and thus could take it public.
                                     
                                    Bottom
                                        line of the ad: "If
                                      you're finding your period a
                                      problem please feel free to write
                                      Sister
                                      [unreadable name]" 
                                      shows the British use of Sister to
                                      designate what in America is
                                      called a nurse, just as the
                                      Germans use 
                                      Schwester, sister, in
                                        the same way. The word
                                      demonstrates the once intertwining
                                      nature of hospitals and religion
                                      also seen in  
                                      the distinctive nurses' headgear
                                      and uniform that once existed in
                                      America; it still does in other
                                      parts of the world.
                                   | 
                                 
                                
                                     | 
                                 
                              
                             
                             
                            See a 3-D Dr White's ad
                            and an ad contest
                            for Dr White's.  
                            More humor in
                            advertising: Simplicity Freedom ads
                            (British): September
                              1990 - May 1991
                            - October 1991 -  
                            Freedom Confetti (French): October 1990 - box of Freedom
                            tampons (German): 1991
                            
                          © 2008 Harry Finley. It is illegal to
                            reproduce or distribute any of  
                            the work on this Web site in any manner or
                            medium without written  
                            permission of the author. Please report
                            suspected violations to hfinley@mum.org
                         |