More ads for teens (see also introductory page for
teenage advertising): Are
you in the know?
(Kotex napkins and Quest napkin powder,
1948, U.S.A.), Are you in the know? (Kotex napkins and belts,
1949, U.S.A.) Are
you in the know?
(Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts,
1964, U.S.A.), Freedom
(1990, Germany),
Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
See more German Carefree
ads.
More ads for teens (see also introductory page for
teenage advertising): Are
you in the know?
(Kotex napkins and Quest napkin powder,
1948, U.S.A.), Are you in the know? (Kotex napkins and belts,
1949, U.S.A.) Are
you in the know?
(Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts,
1964, U.S.A.), Freedom
(1990, Germany),
Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
See ads for
menarche-education booklets: Marjorie
May's Twelfth Birthday (Kotex, 1933), Tampax tampons (1970, with
Susan Dey), Personal
Products (1955, with Carol Lynley), and
German o.b. tampons
(lower ad, 1970s)
And read Lynn Peril's series
about these and similar booklets!
See more Kotex items: First ad (1921) -
ad 1928 (Sears and
Roebuck catalog) - Lee
Miller ads (first real person in
amenstrual hygiene ad, 1928) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - Preparing
for Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in Spanish
showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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The Museum of Menstruation
and Women's Health
Libresse
Invisible ad for
girls,
Tina magazine, 1997, issue 52
The Netherlands
Don't you think it's ironic
that the star of this ad
checks for stains from
her Libresse Invisible
menstrual pad - and that the
ad itself has a big one
- visible to millions
- warping much of the page?
Which is my fault, this time
not the cats'.
Companies think that ads
showing women wearing white
or on white are a good way to
convince women that they can
wear white with their pads and
tampons.
Hey
girls! the text
starts, playing to the
readers' English as the First
World's pop
culture language.
Handling used menstrual
pads (below) - well,
it's not an American
advertising custom although
Europeans seem unfazed
by it.
Ad
praising the
men
who helped the Mølnlycke pad
makers reach second place in
the Netherlands (1978) - booklet describing
pads, 2007, the Netherlands
Margot van Mulken kindly
sent me this ad, one of
scores, along with many
photocopies, as part of her
research for her article "De
verpakking van maandverband:
De ontwikkeling van retoriek
in tijdschriftadvertenties"
(The Packaging of of Menstrual
Pads: The Development of the
Rhetoric in
Magazine Advertising) in Tidschift
voor Genderstudies
(Journal of Gender Studies),
2005-1.
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Below:
The page measures 8 1/4 x
10 1/2" (about 21 x 26.7
cm).
I stored the ad in the wrong
place - my wet basement - and
this is what happened.
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My translation
below:
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(advertisement)
Hey girls! Isn't it
strange that we're always
worried about a possible stain?
NEW
Now there's Libresse
Invisible with Efficapt.
Efficapt is a new material that
really holds moisture inside the
sanitary napkin.
Look, even if you press hard on
the napkin ...
... Efficapt holds the moisture
so well that it can't escape.
Say goodbye to worries about
leaking and staining!
Say goodbye to stains thanks to
Libresse with Efficapt!
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Ad
praising the men
who helped the Mølnlycke
pad makers reach second
place in the Netherlands
(1978) - booklet
describing pads, 2007, the
Netherlands
©2014 Harry Finley. It is
illegal to reproduce or
distribute any of the work
on this Web site in any
manner or medium without
written permission of the
author. Please report
suspected violations to hfinley@mum.org
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