How to sell Kotex,
a page for trade
publications, probably early 1920s,
U.S.A., and "Your
Image is Your Fortune!," Modess sales-hints
booklet for stores, 1967 (U.S.A.).
Playtex Economy Pak announcement pages 1 (cover) - 2 - 3 - 4
See a prototype
of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears and Roebuck
catalog) - Marjorie
May's Twelfth Birthday (booklet for
girls, 1928, Australian edition; there are
many links here to Kotex items) - 1920s
booklet in Spanish showing disposal method
- box from about
1969 - Preparing
for Womanhood (1920s, booklet for
girls) - "Are you in the
know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
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THE MUSEUM OF MENSTRUATION AND WOMEN'S
HEALTH
Announcement
to retailers of the tampon
"Playtex Plus" (1970s?, U.S.A.)
See also How to sell
Kotex, a page for trade
publications, probably early
1920s, U.S.A., and "Your Image is
Your Fortune!," Modess
sales-hints booklet for stores
similar to the one below, 1967
(U.S.A.).
I thank Tambrands, the former
maker of Tampax, for donating
this brochure to the museum.
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Below:
Page 4, back cover, last page.
Look how intensively the
manufacturer's advertiser dealt
with its market, and note the
comment about forming brand
preferences among the young, a
vital act for any maker of a
product. If people don't talk
among themselves about products,
as happens with menstrual products
because of the shame and
taboo, they have trouble
going beyond what they first used
and are at the mercy of
advertisers.
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Copyright Harry Finley 2007
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